The volume 100 Eccellenze Italiane intends to pursue an end whose nobility is manifest: to exalt what Italy is able to offer. Excellence, in Italy, is a dimension of Identity, almost an element present in DNA. This has been determined over the centuries, thanks to the persistence of the extraordinary "Genius Loci" of which the Peninsula is dotted. Diversity that finds in the territory an unrepeatable and unique expression in the world of the most diverse testimonies of beauty production. It is an innate attitude, which often acts unconsciously.
In the pages dedicated to the Gallery of Excellence, it is possible to embark on a journey to discover a rich harvest of strictly Italian production companies, which have demonstrated their ability to make people talk about themselves in terms of appreciation and satisfaction from the most severe examiners, users end of a service, the buyers of a product, those who trust a brand rather than another, allow the virtuous growth of the manufacturing and commercial sector, be it handicraft or industrial.
Italian excellence manifests itself in every sector. Starting from clothing, in all its manifestations: production of leathers, yarns, fabrics, accessories necessary to customize and make every creation made to measure for both women and men unique. The passion for the 'tailor made' also embraces the car industry, where personalization has reached unprecedented levels. And we proceed with the taste sector that concerns the production of food and beverages, especially cold cuts, cheeses, EVO oil, wines, spirits and craft beers. Looking for solutions that meet the requirements of comfort is the mission of companies involved in the home design sector: from the choice of building materials to bathroom furnishings; from the production of ecological paints and doors to prestigious upholstery, sofas and furnishing accessories; from the soundproofing of the environments, up to the ventilation and energy efficiency systems; without forgetting the appliances designed to work in perfect synergy under the control of the most advanced home automation systems. Stimulating young people's curiosity through cultural promotion proves to be a profitable investment that can be implemented through the film industry, such as publishing, through exhibitions in museums and art galleries as well as musical concerts. Equally important and formative is the approach to the 'ancient knowledge', the craftsmanship skills that give shape to real gems of Italian manufacturing tradition. Alongside the craft production, processes such as laser micromachining, plastic and non-plastic molding, processing and distribution of chemical and petroleum products, the production of carbon components, industrial machinery, tires, accessories for the automotive sector, of special alloys, aluminum sheets and sheet metal, are in support of the most diverse industrial sectors in which similar elements can be used. Many Italian industrial companies have effectively put in place policies for the conversion of polluting materials, and today there are also start-ups in the field of ecology or developing new forms of energy production, such as wind and solar systems, or using renewable resources. , like the biogas converted into biomethane. Healthcare is also one of the categories of services that the community addresses by looking for effective responses in terms of accommodation in hospitals, emergency management, prevention and treatment of diseases. The work of the police forces, both public and private, together with the Armed Forces, daily gives substance to the need for widespread serenity, to obtain which many companies develop sophisticated systems placed at the service of defense, from radar to electronic communication systems, up to the development of weapons. From luxury hotels on mountain peaks to resorts on the shores of the hottest destinations, from luxury apartments in the heart of the historic centers of the most beautiful cities to charming Bed & Breakfasts, the watchword is 'customer care', the satisfaction of his desires. For this to happen with certainty of results, infrastructures and services are needed that help to obtain the appreciation of the users, from the proper functioning of the airports, to the growth of rail transport. And again, build and maintain operating according to high quality standards the lifts used by lovers of winter sports; guarantee the possibility of mooring and assistance for boats in marinas; manage cruise ship flows; set up areas for campers or for lovers of two wheels; coordinating activities related to the organization of the most diverse trade fair events. In fact, Italy must and can continue to produce wealth starting from its culture set, a real catalyst for investments managed by financial intermediaries or by large banking institutions that play an important role in supporting the arts, a heritage that should be assured 'like the most common goods, although it is impossible to quantify the value of pure beauty.
This ample production is the key that determines a high value economy that we define with the term of Italian Excellence. By virtue of this vision we wanted to give an irrefutable concreteness to the theme, going to measure the added value that acting our attitude to Beauty brings to the Italian GDP.